Does your wagon have swag?

If you haven’t seen this video, please take the 2 minutes and 36 seconds to do so. I promise you won’t regret it.

We are in the process of working on making our own video for my electronic communication class. In searching around for ideas, I remembered this particular video that I’d seen several months ago. After watching it again, I remember why I thought Toyota so genius! It’s catchy, creative, and has clean humor.

The shooting and editing is perfect for this “music video” feel. It has several jump cuts, close-ups, pans, and is perfect at connecting it’s audio to the video. It’s obvious that the talent in this video were very comfortable and weren’t afraid to look dumb in front of the camera. For this very reason, this is a video I could watch over, and over again.

The lyrics and beat are catchy and you’ll undoubtedly be humming them in your head the rest of the day after watching. This video takes an everyday, not-so-cool mini-van, and gives it swagger. Again, its creative and has clean humor most importantly.

Toyota nailed it with this video and took car commercials to another level.

Hope you enjoy!

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